Your ad spend is working. You just can’t tell yet.
I audit, manage, and optimize Google Ads accounts for startups, marketing teams, and businesses that deserve better than what they’ve been getting.
Services
Full account audit
I go deep into campaign structure, keyword strategy, and budget allocation to find what’s holding your results back and fix it at the root.
Conversion tracking
Without reliable data, every decision is a guess. I make sure your account tracks real business outcomes, not just clicks.
One-time setup
Starting from scratch or inheriting a mess. I build campaigns with the right foundation so you’re not patching problems months later.
Ongoing management
Weekly optimization, monthly reporting, clear priorities. You always know what’s being done and why.
The Methodology
Performance is not an accident. It is the result of a rigorous, repeatable process designed to extract maximum value from every impression.
AUDIT
I review your full account history, campaign structure, and spend patterns to identify exactly what is holding results back.
STRATEGY
I map the right keywords, audiences, and funnel stages to your business goals, building a clear plan before anything goes live.
EXECUTION
Campaigns go live with a clean structure, correct tracking, and ad copy aligned to what your buyers are actually searching for.
OPTIMIZATION
Every week I analyze what the data is telling us, adjust what needs adjusting, and report back in plain language.
AI as a tool, not a replacement
I use AI to analyze search term patterns faster, test ad copy variations at scale, and surface account anomalies before they become expensive. The operational work runs leaner so the strategic work runs deeper.
What AI does not replace: the judgment to know which signals matter, the experience to diagnose root causes, and the context that turns numbers into decisions.
Faster analysis. Sharper decisions.
You get senior-level strategy without the overhead. Routine tasks are handled efficiently so more time goes toward what actually moves your results.
Who you’re working with
I’m Jess Vital, a paid media strategist with 9+ years managing Google Ads accounts for startups, marketing teams, and growing businesses across the US, Canada, Costa Rica, Australia, the UK, and Latin America.
I don’t run accounts on autopilot. I diagnose what’s actually broken, fix it at the root, and build structures that hold up when you scale.
Most clients come to me after an agency, a freelancer, or an in-house attempt left their account in worse shape than they found it. I work with a focused number of clients at a time, so when you hire me, you get me.
Proof in Performance
Real cost per lead after full account rebuild
The account was counting page views as conversions. Platform-reported CPL showed $81, but real leads were happening via WhatsApp with no tracking in place. Rebuilt full account structure and tracking. 44 BOFU conversions in the first full managed month.
Conversion rate corrected to reflect real purchases
The account was reporting a 113% conversion rate, a statistical impossibility caused by misconfigured goals mixing primary conversions with account defaults and duplicate events. Every optimization decision was based on false data. Rebuilt the conversion structure from scratch, isolating real purchase events. The account now operates on a reliable baseline, with a conversion rate consistent with e-commerce industry benchmarks.
Return on ad spend in first tracked month
Engagement events counted as conversions, inflating numbers and misdirecting the algorithm. Competitor brand terms eating budget with no negative keyword coverage. Fixed tracking, rebuilt campaign structure, applied full negative coverage. 7 bookings. $15,000 in revenue from approximately $300 in ad spend.
Client Voice
“I can’t recommend Jess enough. Professional, fantastic at her work. She’s an asset to any team. Don’t hesitate in hiring her. She’s very knowledgeable on Google Ads and will deliver any type of campaign.”
“Jess is fantastic and I’m able to grow my business with confidence partly because of her. Her communication is brilliant, she delivers results and knows her stuff. I hope she works with me for a long time.”