Selected work

Case study · B2B sales consulting firm, Brazil

24 leads

In the first 2 weeks of paid media, from zero

A high cost-per-click vertical on a tightly constrained budget.

Client
B2B sales consulting firm
Region
Brazil
Channels
Google Ads, Demand Gen, YouTube
Funnel stages
Measurement, Acquisition
Timeframe
First 2 weeks of paid media

The situation

  • A B2B sales consulting firm in Brazil launching paid media for the first time.
  • High cost-per-click vertical, a constrained budget of R$32 a day, and a long sales cycle.

What I found

  • A new account with no historical data, a small daily budget, and expensive clicks.
  • Early YouTube Video Views delivery showed an impression quality gap.

What I did

  • Built tracking and account architecture from scratch before launch.
  • Pivoted from YouTube Video Views to Demand Gen after diagnosing the impression quality gap.

Results

  • 24 leads in the first 2 weeks.

More work

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