Selected work

Case study · Psychology clinic, Costa Rica

$4.50

Real cost per lead after fixing tracking that had been broken for 6 years

The platform reported an $81 cost per lead on page views. Real leads were arriving on WhatsApp, untracked.

Client
Psychology clinic
Region
Costa Rica
Channels
Google Ads, WhatsApp
Funnel stages
Measurement, Acquisition, Conversion

The situation

  • A psychology clinic in Costa Rica running Google Ads, with conversion tracking that had been broken for 6 years.

What I found

  • The account was counting page views as conversions. The platform-reported cost per lead was $81, and it measured nothing that mattered.
  • Real leads were happening on WhatsApp with no tracking in place, so the channel doing the work was invisible to the account.

What I did

  • Rebuilt conversion tracking so real leads, including WhatsApp conversations, were measured.
  • Rebuilt the full account structure.

Results

  • Real cost per lead of $4.50.
  • 44 bottom-of-funnel conversions in the first full managed month.

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