Selected work

Case study · Fence installation company, United States

50x

Return on ad spend in the first tracked month

$15,000 in revenue once tracking and campaign structure were rebuilt.

Client
Fence installation company
Region
United States
Channels
Google Ads Search
Funnel stages
Measurement, Acquisition, Revenue

The situation

  • A US fence installation company running Google Ads Search to book installation jobs.

What I found

  • Engagement events were being counted as conversions. That inflated the numbers and pointed the bidding algorithm at the wrong behavior.
  • Competitor brand terms were eating budget, with no negative keyword coverage in place.

What I did

  • Fixed conversion tracking so engagement events no longer counted as conversions.
  • Rebuilt the campaign structure.
  • Applied full negative keyword coverage, including competitor brand terms.

Results

  • 7 service bookings in the first tracked month.
  • $15,000 in revenue from approximately $300 in ad spend, a 50x return.

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