You're building fast. Your ads need to keep up.
I help early-stage and growth-stage startups build Google Ads from the ground up, with the right tracking, structure, and strategy to turn spend into traction.
Where most startups lose money on Google Ads
No baseline
You launch campaigns before your tracking is right. The data you're optimizing against is wrong from day one.
No structure
Campaigns are set up reactively, one ad group at a time. There's no architecture connecting your keywords to your funnel stages.
No signal
You're spending, but the algorithm has nothing to learn from. Smart Bidding can't work without clean conversion data.
What I actually do
From zero to running
Building your first Google Ads account the right way: campaign structure, keyword strategy, conversion tracking, and bidding logic aligned to your ICP and growth stage.
Tracking that reflects reality
Setting up GTM and GA4 so your account measures what matters for a startup: demo requests, trial signups, qualified leads. Not page views.
Audit and fix
If you inherited a messy account or ran campaigns without a strategy, I diagnose what went wrong and rebuild what needs to be rebuilt.
Ongoing management
Weekly optimization, monthly reporting, and direct communication with your team. You always know where your budget is going and why.
Launching something new?
Go-to-market is when paid media decisions matter most. You're validating demand, testing messaging, and acquiring your first customers — all at the same time, usually with a limited budget and no historical data to work from.
Most startups launch Google Ads the wrong way: broad keywords, no negative keyword list, no conversion tracking, and a bidding strategy that has nothing to learn from. The result is weeks of spend with nothing to show for it.
What I do differently: I build the account structure before launch, validate keyword demand before a single dollar is spent, and set up tracking so the data from week one is actually usable. By the time the campaign has 30 days of data, there's something real to optimize against — not noise.
YOU GET THE SENIOR PERSON
Agencies assign junior account managers to smaller accounts. When you work with me, you work with me directly. Every analysis, every decision, every report.
YOU DON'T PAY FOR OVERHEAD
No account management layers, no tooling markups, no 6-month contracts. You pay for the work, and you own your account.
YOU MOVE FASTER
Startups iterate. When something isn't working, I adjust within days, not at the next quarterly review.
Results
Conversion rate corrected before scaling
Brand new account with broken tracking and misconfigured conversion goals. No reliable data to optimize against. Rebuilt the full conversion structure, isolated real purchase events, and established a clean baseline. The account had its first trustworthy data to scale from.
From zero to 24 conversions in 2 weeks
B2B sales consulting firm in LATAM launching paid media for the first time. High CPC vertical, constrained budget of R$32/day, long sales cycle. Built tracking and account architecture from scratch, then pivoted from YouTube Video Views to Demand Gen after diagnosing an impression quality gap. 24 platform-reported conversions.
Real cost per lead after rebuilding 6 years of broken tracking
The account was counting page views as conversions. Platform-reported CPL showed $81, but real leads were happening via WhatsApp with no tracking in place. Rebuilt full account structure and tracking. 44 BOFU conversions in the first full managed month.
What startups ask
This is not for you if:
- —You need someone to run ads without a clear offer or a working landing page
- —Your budget is under $500/month and your keywords cost $10+ per click
- —You're looking for guaranteed results before the data is there
- —You want a hands-off vendor, not a strategic partner